25 Unbelievable Pictures You Probably Haven’t seen before
June 15, 2008A collection of 25 photographs from various photographers that you might just like.
A collection of 25 photographs from various photographers that you might just like.
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Do you Freecycle? You damned well SHOULD!
The Freecycle Network™ is made up of 4,502 groups with 5,275,000 members across the globe. It’s a grassroots and entirely nonprofit movement of people who are giving (& getting) stuff for free in their own towns. It’s all about reuse and keeping good stuff out of landfills. Each local group is moderated by a local volunteer (them’s good people). Membership is free.
But it’s so much MORE than that. The people who Freecycle aren’t just people trying to get things for free. Some of those people are 100% GIVERS…and not just of items, but of their time, and of themselves.
When I checked out Freecycle the first time, it seemed like a great place to do some spring cleaning. I’ve given away everything from fencing and vinyl siding to bed frames and coffee tables to people who don’t just want them…they need them, for whatever reason. I’ve given computer parts, and went to people’s homes to install them, upgrade them, or just do maintenance on someone’s computer simply because they had no funds, and no clue what to do, and I have the time and skill to do so. I’ve also taken a few books and a pane of glass that people had wanted to get off their hands.
A few days ago, I asked for something, for the first time. It wasn’t for me. It was for a young couple I know that has a baby on dialysis. The baby just turned one year old, and can’t get a kidney replacement until he is at least two years old. The baby is on home dialysis 12 hours a day, and has to be feed through a tube. The equipment needed to accomplish all this at home fills an entire bedroom. One WITHOUT central air, or a window unit. With temperatures here reaching 100 degrees daily, the room is impossible to cool adequately, and the formula was clabbering within the IV bags within 2 hours, and the mother was constantly checking, changing, and worrying about it souring , so she could never sleep. Can you imagine?
My request was straight forward and read like this:
infant under 1 yr old receives dialysis at home and there is no a/c in
the room. the child must be fed milk from a tube and the milk is
clabbering within two hours from the heat.
Within a few hours, I had made arrangements to receive a brand NEW window unit for this beautiful, wondrous, angelic child who needed it so desperately. I can’t begin to tell you the load of relief it gave to them mother.
The generosity of people never ceases to amaze me, and I am constantly blessed with being witness to things like this. I’ve seen family’s lose everything due to fires and tornadoes, and the people who Freecycle will get more to them, faster than the Salvation Army or Red Cross ever thought about.
Try Freecycle. You may not think you have anything anyone would want or need, then suddenly while scrolling through your group you;ll see something someone needs and say to yourself “Hey! “I’ve got that, and not using it!”. You never know just how big a difference the littlest thing can make in someone else’s life.
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This was written by my good friend, Heidi Cool, and a FABULOUS read!

Messages appear in a horizontal stream on Plurk
Something interesting happened last Sunday. Plurk, a new social network, grew it’s subscriber base from a handful of beta users to over 2,000 in one day. Since then they’ve continued to grow exponentially. As a marketer, and one of the 2,000+, I think it’s been a fascinating process to watch. In this one week we’ve seen some very effective marketing strategies in action. Back in March I shared my reflections on social media networking and marketing, but that was more a tale of slow growth. Plurk’s rapid growth gives us a chance to look at some of the techniques they used and see how effective they can be.
Social media marketing, like other forms of viral marketing, depends on getting your customer base to help market your product or service by spreading the word among their friends. But, as with any type of marketing campaign, it helps to have a good product and a keen understanding of your target market. Plurk has both (you can learn more about the service in the Plurk resources list at the end of this entry).
Plurk did both by attracting the attention of Leo Laporte, who is both a popular technology journalist and a very active social media user—as is of this writing Leo is the most followed person on Twitter with over 41,418 followers. Last Sunday, Leo sent Plurk invitations out to his friends and followers on Twitter and Pownce and spread the word through his various media enterprises such as TWiT.TV.
When I saw the invitation last Sunday I paused briefly and asked myself, “Do I really need to go experiment with yet another social media service?” The fact that it came from Leo Laporte—rather than someone with less credibility—influenced my decision. New services pop up all the time, but if Leo had singled it out, it was probably worth exploring. So I clicked the link and there I was on Plurk.
Social networks are only interesting if you know other people, hence the term: social. After spending a few minutes exploring the service it was time to acquire more friends. In this world the best way to do that is to recruit the friends you have on other social media sites. These early adopters are more likely to play with the new toys than are your friends from the real world.
Plurk made this very easy. In addition to providing the usual “invite the friends from your e-mail address book” interface, they also provide an invitation link that you can post on your blog or other social networks. I posted mine on Pownce and FriendFeed and people started joining up. Others on Pownce and Twitter did so too. Within hours Plurk was switching servers to handle the load. (If you would like to join in the fun, here is your invitation to join us on Plurk.)
Social media users aren’t so much fickle as they are demanding. With so many services available, and only limited time to use them, most users stick with the 1-3 services that help them with their own goals and productivity. If a service like Plurk offers more useful features it may draw some of the crowd away from others that are lacking such features or that experience a lot of downtime.
For users to understand these features you have to get them involved fast and early—and keep them coming back for more. In doing so you will create a usage habit.

After reaching 25 Karma points I was able
to upgrade from the “rabid dog” to the
“mutant fish.”
The Plurk team understood this from the start. They’ve included a feature called Karma that induces people to Plurk actively—and often—to accumulate Karma points. By inviting more friends and posting messages users can reach certain Karma levels that give them additional features such as the ability to pick from more choices of Plurk mascot creatures (curious critters that sit on your home stream) or additional emoticons one can include in posts.
While these features aren’t necessary to the Plurk experience, they do make it more fun. The goal of accumulating Karma also taps into the competitive streak of social media users—many of whom actively try to get their stories on the front page of Digg, acquire the most followers on Twitter, and so forth. Already I’ve seen numerous posts from users comparing Karma points.
In the right market, social media marketing—in combination with a useful product, site or service—can be very effective. While I don’t know how many users are on Plurk as of today, Alexa rankings show that their page rank has gone up by 619,776 in the past three months, while the percentage of global Internet users on the service increased by 2,490%.
Will this growth continue? Who knows? Perhaps in three months time we’ll all be using some other cool service with a funny name, but for now Plurk’s marketing efforts seem right on track.
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Posted by: Heidi Cool June 8, 2008 05:27 PM | Category: Heidi’s Entries , Social Networking , Web 2.0 , marketing , social media
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